Sara Clinton
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XTERRA

I was brought on by Madison Square Garden to join the art director and copywriter for the NY Rangers in bringing the 2016-17 season campaign to life. The three of us worked together throughout the season to create digital, print, and environmental graphics supporting various initiatives and messaging on the road to the finals.

 

XTERRA

One of the brands I designed for while working at Décor was the global triathlon, XTERRA. I created presentation decks, infographics, brand guidelines, and had the opportunity to be in charge of the Holiday PR Campaign design.

 

Role &

Responsibilities

Art Direction
Concept Development
Digital & Print Design

2019 - 2020

 

01 ⎯ Holiday PR Campaign

For this campaign I explored email layouts that would highlight the pieces being gifted, developed various animation styles, and created the printed insert. I was responsible for art direction, concept exploration, photography selection, animation and design.

XTERRA Holiday PR Campaign design

02 ⎯ 25th Anniversary Presentation Deck Design

XTERRA Presentation and Infographic Designs